Research > Ethnographic Research
Ethnographic Research
Example - In branch user research at barclays uk
Helped run a study to observe user behaviours with self-serve technologies in branch
This involved:
- visits to 4x Barclays branches in & around London
- observing users ad-hoc behaviours in branch
- how they interacted with the self-serve technology
- how many successfully completed their transactions
- how many experienced difficulties
- how many asked for help
- how many abandoned their transactions
- users were interviewed informally following their interaction with the kiosks, to gain further insight of their experiences
- sitting in on 10x product opening interactions with staff
This insight informed further exploration of the topic and design of a new experience for users