Research > Ethnographic Research

 

Ethnographic Research

 

Example - In branch user research at barclays uk

 

Helped run a study to observe user behaviours with self-serve technologies in branch

This involved:

  • visits to 4x Barclays branches in & around London
  • observing users ad-hoc behaviours in branch
  • how they interacted with the self-serve technology
  • how many successfully completed their transactions
  • how many experienced difficulties 
  • how many asked for help
  • how many abandoned their transactions
  • users were interviewed informally following their interaction with the kiosks, to gain further insight of their experiences
  • sitting in on 10x product opening interactions with staff
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This insight informed further exploration of the topic and design of a new experience for users